With the US population aging, orthopedic surgeons are in high demand. Whether it’s arthroscopic surgery or joint replacement, patients are researching and looking for experts to perform these procedures.
Traditionally, ortho practices have relied on word-of-mouth to bring in new patients. But now, Internet-savvy patients can research everything from surgical techniques to hospital rankings before deciding where they want to pursue care.
Online Marketing
Patients have access to state-of-the-art research on orthopedic devices, hospitals, surgical techniques, and implant performance. They can also compare options and choose the best surgeon for their procedure. This creates an opportunity for Orthopedic Device Marketing to educate the market, establish thought leadership, and drive new and existing patient engagement.
Many patients are anxious about the surgery process, so articles and blogs about orthopedic procedures can help them feel more comfortable. Using images and videos in ads can further increase the impact. Lastly, geotargeting your ads can limit the audience who sees them to only those who are likely to need your services.
Automated appointment reminders can reduce no-shows and allow your practice to fill empty time slots. This can help prevent lost revenue and patient frustration.
Social Media Marketing
Orthopedic practices can use social media marketing to promote their expertise and attract new patients. Whether posting about a successful surgery or highlighting the latest rehabilitation techniques, content marketing positions orthopedics as thought leaders.
A modern patient is reliant on search engines and social media to make healthcare decisions. By implementing SEO best practices, orthopedics can establish themselves as experts online.
Optimizing your website to rank higher for targeted keywords enables potential patients to find your practice with ease. Backlinks are another essential element in the SEO equation, boosting your site’s credibility with Google.
Search Engine Optimization (SEO)
The modern patient relies heavily on search engines to choose a practice, and Orthopedic marketing strategies need to reflect this trend. Creating content that aligns with consumer search habits and implementing SEO best practices will help increase visibility.
SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) without paid advertising. This involves incorporating targeted keywords into a site’s content, creating high-quality backlinks and using other strategies to boost organic search engine ranking.
Having an SEO-optimized website is the first step in getting your orthopedic practice noticed by prospective patients. Other tactics include claiming and optimizing your Google Business Profile, establishing a newsletter, and providing online appointment booking to streamline the patient journey. These features will also build patient loyalty by allowing them to interact with their provider in the most convenient way possible.정형외과마케팅
Pay-Per-Click (PPC) Ads
Today, patients are super-informed and they do their own research online before choosing a surgeon. They can easily access information about surgical techniques, hospital performance, and implant data.병원마케팅전문
In addition to traditional marketing, orthopedic practices can use pay-per-click (PPC) ads to reach prospective patients who are searching for a local orthopedic specialist. By leveraging PPC, you can get in front of potential patients who are already looking for your services, and it is more cost-effective than relying on primary care physician referrals to fill your appointment schedule.
If you’re ready to boost your orthopedic practice’s patient volume, contact us now. Our team of digital marketing experts are here to help you! Our marketing strategies are customized to your specific orthopedic specialty and designed to drive qualified patients to your website.
Offline Marketing
Unlike the old days when patients blindly followed the doctor in the white coat, today’s orthopedic patient is super-informed. They can research surgery techniques, hospital quality, and implant success rates before they even walk into the office.
Using online marketing tools like pay-per-click ads and video to showcase procedures, surgeon expertise, and patient testimonials is one of the best ways to reach prospective orthopedic patients. Getting positive reviews and addressing negative ones also adds to the trust factor and helps you stand out.
Including articles and human interest stories in your newsletter is another great way to connect with prospective orthopedic patients. This can help ease their anxieties about the process and provide them with helpful information. Plus, it makes your practice more memorable.